About
Gherk Inc. is looking to sell their products online. They are a well-established brand that has been selling pickled gherkins for over 35 years. The last 2 years they have been losing sales to one of their more technologically advanced competitors Cuc Inc. who’s been selling similar but less qualitative products online. Meanwhile, word on the street has it that 90% of all pickled gherkin lovers buy online. There is a huge customer demand, one Cuc Inc. is fully tanking advantage of.
The management of Gherk Inc. has decided it’s time for the company start investing in an ecommerce platform to win back lost customers. The ecommerce platform must allow Gherk Inc. to sell a range of products online and capture enough information to perform email marketing. The customers will checkout their order online which will need to be processed by their warehouse ordering system. Since Gherk Inc. has no IT department it should be hosted in the cloud and easy maintainable.
Even though Gherk Inc. themselves might not be that technologically advanced, the company they hired to overlook the project is. They have a track record of delivering qualitative software at a fast pace, through the use of Agile principles complimented with BDD and automated software tests made possible with tools like Cucumber and Selenium.
Gherk Inc. management prepared an impact mapping, which led to create a story mapping to reflect what needs to happen. They have prioritized the work in a backlog based on what they feel brings the most value to them. The implementing company will work closely together with Gherk Inc. to deliver a quality product.